Accounting / Corporate Finance / UAE

AMA Audit and Accounting

A structured content and advertising system for a UAE accounting firm, combining ongoing social communication with Meta campaigns.

Corporate finance communication organized for social content and paid campaigns.

InstagramFacebookMeta Ads

Instagram contentFacebook contentMeta advertisingCorporate visual systemCampaign designFinancial educationCompliance communication

Instagram Facebook

Visual language

Identity

The visual language supports ongoing education and campaign work with a professional, repeatable grid.

Positioning system

A structured corporate finance system

Muted red, white, and charcoal visual system
Professional finance positioning
Structured grid consistency
Clean corporate layouts

Selected creative output

Content system

Finance and compliance topics made scannable

The content system gives service communication and financial education a clear, consistent structure.

Corporate tax
VAT
Audit
Bookkeeping
CFO services
Risk management
E-invoicing
Compliance

Selected public-facing creative produced for the brand's social presence.

Build your business with confidenceFacebook · Post

Complete business complianceFacebook · Post

Audit, accounting, and tax servicesFacebook · Post

Corporate finance social identityFacebook · Cover

Recognizable finance identityFacebook · Profile

Strategic campaign system

Campaigns

Paid work is presented through objectives, audiences, language, and creative direction. Campaign metrics remain private and are not displayed.

Business-focused lead campaign

Corporate Tax Campaign

Objective: Communicate corporate tax support to businesses in the UAE.
Audience: UAE businesses seeking corporate tax guidance.
Platforms: Meta Ads
Languages: English · Arabic

Creative direction

Clear corporate messaging with a structured service-led hierarchy.

Creative variants were organized for multilingual delivery and strategic iteration.

Bookkeeping and accounting promotion

Bookkeeping Campaign

Objective: Present bookkeeping and accounting support to UAE SMEs.
Audience: Small and medium-sized businesses in the UAE.
Platforms: Meta Ads
Languages: English · Arabic

Creative direction

Service clarity supported by a restrained corporate visual system.

Messaging was adapted by language while retaining a consistent campaign structure.

Educational campaign creative

UAE E-Invoicing Campaign

Objective: Introduce e-invoicing support through timely compliance communication.
Audience: UAE businesses preparing for e-invoicing requirements.
Platforms: Meta Ads · Facebook
Languages: English · Arabic

Creative direction

Compliance information presented with direct, scannable visual hierarchy.

The system allowed service and educational variants to evolve without losing consistency.

Business-focused lead campaign

Audit Services Campaign

Objective: Communicate professional audit services to business decision-makers.
Audience: UAE business owners and finance decision-makers.
Platforms: Meta Ads · Instagram · Facebook
Languages: English · Arabic

Creative direction

Professional finance positioning with concise service messaging.

Campaign concepts were structured for iteration across placement and language variants.

Behind the system

Reflection

A concise view of the thinking, constraints, and iteration behind the work.

01My role: I built the ongoing social content and Meta advertising system across finance, audit, and compliance topics.
02What the brand required: AMA needed one coherent corporate presence that could support education, service communication, and multilingual campaigns.
03Platform strategy: I separated organic and paid objectives while keeping the visual structure recognizable across Instagram, Facebook, and Meta Ads.
04Design constraints: Financial subjects had to remain accurate, concise, and legible across English and Arabic creative variants.
05What I refined: I refined the system through creative and messaging iteration, keeping campaign structure visible without treating unpublished metrics as portfolio claims.